Know more about our eco-friendly products, recycled packaging and how we Reduce Reuse & Recycle.


When we say we recycle, we really mean it – on a deeper level.

Ed Begley Jr., author of Living an Eco-Friendly Life, said, “If you're not buying recycled products, you're not really recycling.”

This resonates with us. Think about it – in order to close the recycling loop, it’s important for you, as a conscious consumer, to buy not just recyclable products, but also ones that are recycled.

We’re adamant that all our outer packaging is made using only recycled paper.

When we got to know that 90% of greenhouse benefits come from recycling paper, cardboard and aluminium, we were certain about making this a priority. Here are some facts to bring you up to speed:

  • Making usable paper out of raw resources requires nearly double the amount of energy than manufacturing paper from recycled sources.

As per the Environment Protection Agency (EPA), USA, manufacturing one ton of recycled paper saves upto 42,500 liters of water and 17 trees, compared to using raw sources. Indian paper manufacturers currently have an installed capacity of producing 10 million tons of paper per annum. So you can imagine the immense potential there is to save water and forests.

The EPA also states that recycling causes 35% less water pollution and 74% less air pollution than making virgin paper. And paper can be recycled upto 6 times before it can’t be recycled anymore.

Approximately 4 million tonnes of fibre recovered every year In India = saving 68 million trees and 168 billion litres of water 

To put this into context – there are 2.9 million trees in Mumbai (as of 2017), which means 30 times the amount of trees were possibly saved. Also, the city requires 4.2 billion litres of water daily. So saving 168 billion litres means saving 40 days worth of water consumption for a city as large as Mumbai.

Here’s another cool fact: Each box we produce out of recycled paper saves 850ML of water.

  • In order to retain India’s biodiversity, it’s vital to refrain from cutting mature trees.

 Considering we’ve lost a lot of our forested areas over the last few years, using recycled paper takes us a step closer to India’s mission of protecting its unique biodiversity. Cutting fewer trees to extract paper also helps decrease greenhouse gas emissions.

Fewer trees felled = more trees to convert CO2into oxygen 

  • Segregating trash is only the first step towards recycling. To make your actions really count, it’s important to buy recycled products.

 When we do this, we create an economic motivation to collect and manufacture recycled goods. This is important as 90% of all collected recyclable goods come from the informal sector.

It is clear, recycled paper provides extensive, clear, and measurable environmental advantages compared to virgin paper. Hence, we’re helping you close the loop on recycling by using recycled paper for our packaging.

Sustainability lies at the heart of what we do at Organic Riot.

We understand that sustainability is not a black and white matter. It is extremely nuanced and full of dilemmas and ethical quandaries.

We strongly believe that every action counts and if we all take steps to ensure we’re gentler towards our environment, we can definitely make a difference. 


References for this information:
Kinsella, Susan. "Paperwork: Comparing Recycled to Virgin Paper." Re-Paper Project, April 14, 2012.

The lifecycle of Recycled Paper. Directed by Arjo Wiggins. May 16, 2018.

EPA Green Building Resources. Washington, D.C.: U.S. Environmental Protection Agency, 2011.

Yerunkar, Chetna. "Mumbai’s Green Cover." Hindustan Times, April 20, 2017.

"Civic Body Supplying 3.8K Ml Water Daily." Asian Age, November 3, 2018.

"Recycling and Waste Management." Harvard Energy Facilities
recycle recycled

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