Sustainability has always been a core component of Indian culture. Did you know that India is one of the least wasteful economies in the world? 60% of plastic waste gets recycled here.
So, for our packaging, we chose to use a material that is not just ‘recyclable’ in theory but is also recycled in practice.
We use a special BPA-free, non-toxic plastic, especially known for its oxygen barrier properties. This ensures minimal interaction between the air outside and the product and reduces the need for preservatives. As our preservatives are already hyper safe and Natural certified, it makes us doubly good.
Glue can affect the recyclability potential of a container, as it’s difficult to separate from the plastic. So we choose to keep it simple and print directly on the tube.
Standard cream dispensers come with a pump mechanism that uses plastic + metal or glass + rubber. These are tough to recycle as both the materials have to be segregated by hand. This can get expensive, and therefore, often ends up in landfills.
As of right now, we also try to stay away from using glass for our packaging.
What’s wrong with glass, you ask? Well, recycled glass uses only 20% less energy to manufacture compared to ‘virgin’ glass. It’s heavy and costly to transport, fragile to handle, needs to be segregated by color, and thoroughly cleaned from the inside. If the dispenser has a rubber top, that needs to separate too. Plus, the adhesive residue from the label needs to be removed. In short, it’s a logistical nightmare for collectors. Additionally, glass recyclers need consistent feedstock to keep their glass kilns profitable. Recycled glass is treated as a commodity and doesn't command a good price. So most times, glass just ends up in landfills in India.
We understand that sustainability is not a black and white matter. It is extremely nuanced and full of dilemmas and ethical quandaries.
As of today, based on our data, we believe BPA free plastic is the most practical choice for our particular requirement. But, we are also on a constant endeavor to work with packaging suppliers to ideate and come up with more environmentally friendly packaging solutions to reduce our load on the planet as much as possible.
We strongly believe that every action counts and if we all take steps to ensure we’re gentler towards our environment, we can definitely make a difference.